After Apple admitted that it deliberately slows down older iPhones to increase battery life on the older devices, understandably, the company received a lot of criticisms. In order to avoid more backlash, the company recently cut down its battery replacement costs from $79 to $29. While the move will satisfy some customers, Apple is expected to experience lower sales figures for iPhone in the coming months.
Since Apple’s admission regarding the matter, users are going for battery replacements rather than upgrading their iPhones. As a result, Barclay’s analyst Mark Moskowitz has predicted that it will result in as much as 16 million less sales for Apple’s different iPhone models. He also pointed out that as 80 percent of iPhone users are eligible for the company’s battery replacement programs, most users will choose the battery replacement program rather than upgrading their iPhone.
However, it is too early to come to any conclusion as the sales for iPhones are still far from dipping and is expected to continue as usual.