Google has been trying to attract its users to subscribe for YouTube premium over last couple of months. For instance, the company started offering free Google Home Minis for YouTube Premium subscribers back in October. Shortly afterwards, the company announced three months of free subscription to the service for YouTube TV users. Interestingly, the company is now trying out free channel memberships for those who are subscribed to YouTube Premium.
In case you aren’t aware of the service already, channel membership is a great way to support your favorite content creators on YouTube. With a channel membership, users get access to a number of offers from channels including badges, emojis, exclusive videos, and more. At the moment, you will need to pay monthly fee to sign-up for a channel membership that starts at $4.99 per month.
According to the report from 9to5Google, Google is currently testing out the feature in different regions. If the feature is available in a region, users are shown a relevant bar that takes them to a page showing free offering for the current month. As of now, these free memberships are worth $5 which should unlock the basic perks of joining a channel.
Although the signing up process might seem pretty intuitive, a number of users have pointed out the free memberships aren’t working as intended just yet. It’s not particularly surprising considering the feature is still in the testing phase. Despite that, the free channel memberships should become available in the coming weeks.
Google’s latest move isn’t particularly surprising considering the search engine giant has been pushing to attract more premium subscribers. If you are familiar with Twitch, you might already be familiar with similar feature. For instance, a free basic subscription is available for Amazon Prime subscribers on Twitch. At the moment, Google hasn’t commented on the new channel memberships.